What Is Basco > Supermarkets and market requirements

The value of the red meat sector is around £9 billion at retail valueand the benefit of objective genetic improvement in this sector, at its current modest level of uptake, is calculated to be worth a total of £14 million per year. The amount of value added to a breeder's flock or herd is dependent on the correct choice of sires and then mating those sires to the appropriate dams. The resulting offspring contain the breeders profit presuming that the animals are demanded by the market. The ultimate aim of BASCO founder members is to assist its members in achieving this increased profit by providing relevant information to facilitate the correct breeding decisions being made.